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Product Details
Prime Time Zero Lager is a new generation of non-alcoholic beer brewed for modern lifestyles, combining classic lager refreshment with functional ingredients including magnesium and vitamin B12. Crafted for drinkers who want balance without compromise, it delivers crisp, full-flavoured beer character while fitting seamlessly into wellness-focused routines, mindful drinking habits and active social occasions.
Developed by UK brewery Prime Time, this alcohol-free lager draws inspiration from the brand’s award-winning core lager, delivering the same crisp, approachable flavour profile into a non-alcoholic format. The result is a smooth, refreshing lager that feels familiar and satisfying, without the heaviness often associated with traditional beer.
Prime Time Zero is brewed for more than just alcohol moderation. Magnesium and vitamin B12 have been added to support a more functional drinking experience, aligning with the growing demand for beverages that complement health-conscious lifestyles. Whether you’re cutting back, staying sharp for tomorrow’s workout, pacing yourself during a night out or simply looking for a lighter option, this is a beer designed to work with your lifestyle — not against it.
Low gluten and vegan friendly, Prime Time Zero is easy-drinking, versatile and highly sessionable, with subtle malt sweetness, gentle bitterness and a crisp, refreshing finish. It’s a modern alcohol-free lager that delivers on flavour, refreshment and functionality in equal measure.
Why customers love it:
• Brewed with magnesium and vitamin B12 for added functional benefits
• Great option for moderation without missing out socially
• Designed for active, health-conscious lifestyles