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Product Details
Tried volume lashes before and they poked, prodded, or just didn't work? Helena was made for you. 💜
She's the only lash in our range with a B+C hybrid curl: a softer, more relaxed sweep that sits comfortably beneath the brow bone instead of pushing into it. Every other lash we make runs a D curl. Helena exists because some women need something different, and until now, they had no option.
Created for a customer who loved our Annick lash but needed something she could wear to work: same thick, lush volume, just at a length and curl that's comfortable all day and fits behind glasses. If you have deep-set eyes, protruding eyes, or you've given up on volume lashes because they always feel wrong, Helena is the answer you didn't know existed.
New to magnetic lashes? 👉 Watch how easy they are to apply
The Facts
Glasses compatible
Helena was designed to fit behind lenses. The B+C curl sweeps gently rather than projecting straight forward, and the 9mm peak sits comfortably without touching your glasses.
Eye Shape Guide
Helena suits 10 out of 11 eye shapes, tied for the most versatile lash we sell. She's especially powerful for the shapes that everything else in the range struggles with.
✓ Great for
✗ Not recommended for
Monolid eyes need a stronger curl (D curl) to project past the fold, and the B+C on Helena won't clear it. Try Cornel or Lizzie instead.
♡ Deep-set eyes: Helena's strongest match. The B+C curl won't hit the brow bone, and the thick volume projects forward out of the socket shadow. No other lash in the range does this.
♡ Protruding eyes (trimmed): Remove one outer magnet and Helena becomes a cat-eye gradient (6–9mm) with B+C curl, the exact profile protruding eyes need.
* Trim one outer magnet for round, close-set, small, and protruding eyes.
Not sure about your eye shape? Use our free Eye Shape Guide →
What Our Customers Say
"The magnetic eyeliner is so easy to apply and the lashes stick on simply. I have had so many great compliments for my lashes. They look fabulous! I have Jill and Helena lashes."
Bronwyn D. ⭐⭐⭐⭐⭐
"Your lashes blow every other competitor out of the water. They are great quality, do not move unless I take them off, and friends say I look 10 years younger."
Sandy N. ⭐⭐⭐⭐⭐
"Best on the market. Was never happy with other brands. Stays on all day and night. So real looking, I'm inundated with compliments. I wear them every day, even when I'm not at work, because it's that easy."
Vivien V. ⭐⭐⭐⭐⭐
How to Apply
Most women get the hang of it on their first try. Watch how magnetic lashes work →
Unlike extensions and cluster lashes, nothing bonds to your natural lashes. Our liner is applied to the eyelid skin only and removed daily.
Need a liner?
Helena works with any of our magnetic liners, but we recommend the Double Bond Liner: magnetic hold all day, doubles as your everyday eyeliner. Formulated by a cosmetic chemist. You can add it as a variant above, or shop it separately.
Helena is part of the Complete Confidence Kit
Want Helena plus 5 more styles? The Complete Confidence Kit includes Nadia, Nita, Cornel, Bec, Cassie, and Lizzie: 6 lashes, a liner, and a tool for women who want to explore their options.
Helena is the lash for the woman who'd given up on volume, the one that finally works where everything else didn't.
30-day returns if she's not right. Pay in 4 with Afterpay. Free shipping on orders over $75 AUD (Australia), $99 NZD (New Zealand), $59 USD (United States, duties paid by us) or $99 AUD (UK, Canada, Europe and rest of world). Browse all magnetic lash styles.